UNDERGROUND
music of the unknown and unfamiliar
VS
/ˈvəːsəs/
as opposed to; in contrast to
MAINSTREAM
music videos you watch on television
Arguably one of the most eccentric eras was the 80s. Every fashion rule was broken, torn apart, and stamped on. The combination of make-up, platform shoes, bright colors, and eclectic prints are the manifesto of the time and the true essence of this drop.
Bucket hats and crop tops have been and continue to be at the forefront of wardrobes. The same elements are the central idea behind Hermod’s Biannual Collection.
At the core of the Biannual Collection, the rejection of the casual pop culture, the darker rock scene, and the glorification of music that was played back in the day are essential.
There is something in the Biannual Collection for both casual and serious music scholars seeking to understand why popular music from the past continues to exert influence on contemporary music and the current generation.
collaboration between 80s disco subculture, and their respective patrons
combination of make-up, platform shoes, bright colors, and eclectic prints
The day we stop acting like entrepreneurs, we’ll be just another fashion company. Our success is built on creativity, innovation, and the excitement of making an immediate impact. So whatever our role, we look for opportunities and take initiatives that set our business in motion, in an experimental shopping environment.
BIANNUAL
occurs twice a year
The Fall 2021 reimagined Hermod logo is designed to acknowledge the subterranean music from back in the day. We might bring in a logo transition as a smart brand, but we’d never drop our heritage—the heritage the consumers are shopping for.